Linklaters Social Impact visual language
Helping Linklaters make a difference by creating focus for Social Impact.
Driven to make a difference to their clients and the world we live in, we worked with Linklaters to develop a lively and engaging framework for their Social Impact programme.
Based on our insights and the scale of the international effort – a contribution of over 51,500 hours to 527 organisations – we wanted to remain true to the many stories Linklaters had to tell.
We decided to use authentic, real-life photography combined with a distinctive framing device to provide focus and reinforce the theme of ‘empowering people’ and ‘improving lives’.
The Social Impact visual language reflects the lens through which Linklaters look at the world, showing how their influence can help individuals, businesses and communities to grow and flourish.
The visual framework was applied across a wide range of key assets, including digital assets, social, brochures, banner stands, and PowerPoint templates.