Linklaters ESG visual language
Building a dynamic visual language for Linklaters leading ESG practice.
In order to reflect Linklaters’ holistic approach for covering a wide range of areas from climate change to human rights, we decided that developing a flexible visual system was the best fit.
An overarching ‘teardrop’ device allowed multiple and interchangeable elements come together to echo the fluidity of topics from the ESG streams.
The modular approach provides the flexibility to emphasise key topics for individual communications, while presenting ESG within a consistent style.
The visual system was applied across key assets including website, documents, infographics and PowerPoint templates.