Linklaters AI Toolkit
In response to disruption from new technology, we helped Linklaters build a friendly and engaging persona for AI.
The toolkit was different in that it was written with a more accessible and friendly stance than the typical Linklaters’ reports.
With this in mind, our visual ‘hook’ brought the ‘toolkit’ theme to life through the use of a friendly robot who assembled and reconfigured to help guide the reader through the content.
Light-hearted visuals illustrated the topical anecdotes helping to debunk many of the myths surrounding the capabilities and limitations of AI technology.
The campaign style, implemented across a wide range of print, digital and social channels was hugely influential in gaining interest across multiple business sectors.