Linklaters Agile working visual language

Blazing a trail for Linklaters agile working policy.

To support the agile concepts of; managing careers alongside life goals, embracing new technology, and adopting new ways of working, we developed a beautifully adaptive and flexible visual language.

The light trail became the essence of the narrative, woven through the many agile working examples and life stories the Linklaters people had to tell.

The graphic device operates as a standalone mark, or interacts seamlessly with photography to provide an ownable signature style.

Guidelines were developed with the visual language applied across key assets including website, documents, infographics and PowerPoint templates.