Kennedys IQ

Brand identity for a new technology driven company.

In a world of fast paced innovation, Kennedys decided to launch a new company in order to be better known for their cutting-edge innovation.

Read more


Hermes Creative Awards 2020 
Platinum Winner Website Design

By channelling the core idea of ‘combining human and machine intelligence’, we created a signature suite of brand images conveying the spirit of high-tech AI backed by Kennedys legal experts. The ‘digital network graphic’ provides a tangible representation of the multiple data points that help create the smart insights and automated work-flow processes.

The IQ Platform, an award-winning suite of software tools, augmenting advanced AI and machine learning technology, is defined through iconography represented within the product ‘wheel’.

The brand experience is further expressed though an intuitive, interactive and responsive website, providing a flexible and easy to update platform, maximising the wide range of media available to the Kennedys IQ team.

“It’s been a pleasure working with you all on IQ project. You’ve brought inspiration and great ideas from the start in a flexible and open way. I’m really proud of where we have got to and we are very excited to be publically launching our new brand tomorrow! Thank you again as your ideas and support has been fantastic.”

Rosie LeGros
Director of Business Development for Kennedys