We worked with the Gepp senior management team on the design and build of their new website. Our objective was to present Gepp’s digital persona as more customer-focussed, reassuring and approachable.
Clients engage Gepp for their most complex matters, or at stressful times of life, often dealing with sensitive or business critical issues. By developing a more human-centric approach, we were able to better convey Gepp’s value proposition, displaying the intelligence, warmth, empathy and reassurance people seek when hiring a solicitor.
Gepp advise on everything from agriculture to acquisitions and wills to wealth protection. In order to express the breadth of services on offer, for both individuals and business, a short landing-page video was curated to bring prominent themes to life. Key photography was also selected to add to the engaging, warm and diverse qualities of the audience. Aligning with the personalities and lifestyles of the customer helped provide context and further reinforce the more personable element of the brand.
Being able to quickly find the right service according to your ‘individual’ or ‘business’ needs was an important element of the user experience. A hero navigation device, widespread use of feature tiles and clear CTAs help users navigate and quickly find the services, expertise, people and news they’re looking for.
Toucari provided full-service support throughout the site build and content migration. An intuitive and flexible content management system provides Gepp with the ability to build additional pages, manage content and SEO strategy on an ongoing basis.