UBS Charity Compendium 2013
Engaging with digital savvy audience through a more immersive experience.
UBS decided it was time to embrace a digital format for their annual Charity Compendium. In addition to their usual printed publication, we worked with them to build an iPad app in order to bring the financial data and market analysis to life.
A user friendly interface and intuitive navigation were key to the success of the app, whilst the ‘clever’ design allowed the layout to switch from landscape to portrait depending on the reader’s preference for orientation.
Embedded video content, live links, zoomable and scrollable features all helped to add a more engaging and immersive experience for the reader.