Magic numbers


When Linklaters asked us for ideas to celebrate their dodransbicentennial anniversary, it was easier said than done…


175 years in business is a significant milestone for any company, but especially so, when you are a top five global law firm.


We were asked to come up with a memorable way of marking the occasion, inclusive of all staff, past and present.


Our solution was a sleek case-bound coffee-table book, Passing the Flame, that not only told the story of Linklaters’ past, but also of its present and vision for the future.


18 months in production, including research, writing, design and print, we were able to tell Linklaters’ story in an approachable and engaging way by incorporating a range of partner interviews (including an unprecedented roundtable discussion between former Senior Partners), stories, pull outs, case studies and information graphics.


To add to the sense of occasion, we also produced an exclusive 175 celebration marque, applied to banners and other internal collateral, including the Linklaters’ Intranet.