CITF Rebrand and website
The Corporate IT Forum (CITF) is a network of technology professionals, providing leading-edge programmes, best practice knowledge and critical insights to leading firms across the world.
CITF came to us with a clear objective – to increase the levels of new membership while also improving the retention rates of existing members. We worked with CITF and undertook a complete rebrand and launch of a new, modern, responsive website.
The ‘no-nonsense’ approach to the brand identity included a revised typemark, helping to provide a clear statement of intent.
The resulting brand expression resonates and reflects the inclusive, collaborative IT professional community – hungry for big ideas, business strategy and innovation.
A redesigned and redeveloped website serves as the members’ area with easy access to events, resources and networking, while providing a shop front with a clear call to action for new prospects.