Linklaters Chelsea Flower Show campaign and microsite
Identity and roll-out for the sponsorship campaign of a garden, designed by Gold Medal winner Darren Hawkes, at the prestigious Chelsea Flower Show.
The aim of the campaign was to provide a lasting legacy, showcase Linklaters’ wider role in society and challenge perceptions of the legal world. Our brief was to design a microsite and an identity for the garden that reflected Linklaters’ values and work with their charity partners.
We helped to visually express the garden, through the use of videos, image galleries and a virtual reality tour of the garden. It was important for the campaign to reach Linklaters’ platinum and aspirational targets, as well as their Corporate Responsibility audiences, wider legal community and media influencers. A key area was to increase the engagement in their global offices, placing a spotlight where specific plants are from and how their people interact with gardens.